Aon Industry Surveys / Forums

FMCG Off Roll Field Sales Force (OFS) Survey (Biennial study)

A Flagship Study in the FMCG Industry based on the need of the market to ensure greater Sales force alignment /effectiveness for the off-roll employees who are the face of the company on ground.

Report Features

The scope of the survey is benchmarking – Compensation, Benefits, Minimum Wages, Reward Trends, Practices, Operating Model & Performance Matrix analysis across:

  • 3 Categories – General Trade, Modern Trade & Institutional Sales
  • 4 Roles – Distributor Sales Representatives (DSR), Pilot Sales Representatives (PSR), Merchandisers & Beauty Advisors  / Shop In Shop Promoters
  • 2 Geographies – Urban & Rural
  • 7 Cities - Mumbai, Delhi, Kolkata, Bangalore/Chennai, Jaipur, Bareilly & a Rural town

Multiple report options were offered, depending on the level of depth and detail required by the sponsoring organization.


  • Survey Launch – February
  • Data collection – March
  • Data closure – April
  • Results published – May–July
Contact Aon for more information regarding participating organisations.